The Obama campaign needs an honest Karl Rove. After twelve months of campaigning, virtually all of the voters who make decisions based on the issues have made up their minds. The television networks can always find one more household to showcase that is undecided, but they are the rare exception, not the rule.
It is time to come out swinging at the McCain-Palin ticket, tough and hard hitting. Obama-Biden does not need intellectually soothing advertisements that point out that McCain is a Bush clone. That is history and the undecideds are not going to cast their ballots based on the past - they are looking to the future.
The competency, or more accurately the incompetency of both McCain and Palin is the relevant issue. It can be raised in the context of past behaviors and positions, but it has to scare the hell out of the voters that both McCain and Palin will have the country in shambles within the first six months, if they ever take office.
The attack has to be dripping with sarcasm, nasty to the bone. Just make sure that unlike the Republican-swiftboating-Karl Rove-clone productions, the message is honest and not an ad hominem attack.
The Obama campaign needs to focus not just on any undecideds, but on those who will respond to the message that McCain-Palin is not only incompetent, but dangerous.
Obama needs to lock in an additional 5% of the voters. That is the playing field for the next two months. It troubles me as much as the next bleeding heart liberal that my candidate has to be so negative in campaigning.
There is too much at stake - world peace, ending the billions of dollars sucked up by war, oil profiteers, and mercenaries, the appointments to the Supreme Court, and our liberty and safety in a world threatened by terrorists.
The Democrats need an honest Karl Rove to make this happen.