Edgewater Hotel Proposal Is Environmental and Sprawl Test for Madison
The plans for expansion of Madison's Edgewater Hotel offers a real challenge to the city: A new city living room: Massive Edgewater redevelopment proposed. As the Wisconsin State Journal reported:
Ledell Zellers, former president of Capitol Neighborhoods and a steering committee member, called Dunn’s maneuvering behind the scenes “disheartening” and said the project could harm the neighborhood by inspiring owners to let properties decline so they can be demolished for big buildings. (emphasis added)
Madison is going to have to come to grips with its future and face an environmental land use challenge.
Either we fight sprawl with higher densities. Or not.
The city made a commitment forty years ago to fight the decline of downtown. As enclosed shopping malls populated the landscape ofthe 1960's and suburbanization spread across the country, Madison made a commitment to a thriving downtown with a mix of residential, commercial, retail, and governmental uses.
This commitment meant higher densities. Those densities would mean more efficient use of infrastructure, avoiding the Washington D.C. syndrome of a dark desolate city after 6:00 pm. It meant less reliance on the automobile and greater utilization of public transit. It meant a commitment to encouraging student housing closer to campus, taking the pressure off adjacent family neighborhoods from Vilas to Tenney Park.
Madison has to choose. It can have leadership that concludes that the Edgewater expansion will lead to the deliberate deterioration of property.
Hopefully it chooses leadership committed to slowing suburban sprawl and efficiently using the infrastructure of an urban community, and new and innovative designs that are energy efficient.
The place to start is to repeal the well intentioned but poorly designed five-story cap on construction in the Langdon Street area. When one developer proposed an overly ambitious seventeen story building a few years ago, the city overreacted with the five story cap. The cap is in an area that already had close to a dozen buildings eight to twelve stories or higher, most of which are over forty to fifty years old.
As for "maneuvering behind the scenes " Zellers is probably referring to meetings that were held and she was not invited.
Disclosure:for close to forty years as both a public and private citizen I have advocated new construction and higher densities in the downtown area. That led to my consulting business contracting with two developers who have an interest in new construction in downtown Madison. The same difficulties facing the Edgewater Hotel development face my clients.

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