Glen Loyd, long Wisconsin's most effective consumer protection voice, is retiring from the Wisconsin Department of Agriculture, Trade and Consumer Protection, where he had been exercising his watchdog bark on the state payroll since 1990. Before that, he was a TV consumer reporter in Green Bay.
Under the title of "A Farewell to the ACTION MAN!" Tim Morrissey, informed by long proximity as a broadcaster in the Fox Valley, profiled Glen yesterday:
He could (and did) get Bart Starr out of a team meeting to talk with him. But one of the most memorable things he did was sue half a dozen of the biggest employers in Green Bay for dumping crap into the air and water. He won.
...He’s seen every scam under the sun and knows exactly how the swindlers operate. And I did enough interviews with him during my days as a news anchor to know how passionate Glen is about exposing this stuff. You can’t fake the kind of energy Glen Loyd brings to the job every day.
Glen will continue to speak out on behalf of all under-informed consumers. Glen Loyd's Blog is a great source of links to real consumer information, scams, and the debunking of the latest weight-loss nonsense.
George Hesselberg's nice Wisconsin State Journal retirement story got Glen to boil his advice down to the nub:
Surely, over these years, he has uncovered at least one great truth to avoiding becoming the victim of a consumer swindle?
"The more I do this, the more I say trust your local business," he said.
- Barry Orton
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